F.Y. Eye collaborated with Entertainment Community Fund (the Fund) to publicly launch their portal across the country. By leveraging a series of messages and creative assets, the campaign illuminates the diverse challenges faced by the individuals the Fund serves, and subtly nods at the various entertainment industries, showcasing the full spectrum of the Fund’s support and understanding of their community. Campaign messaging highlighted many pillars of support, including Career Services, Housing, Mental Health Support, Retirement Resources, and more.

From iconic NYC subway placements to striking LA billboards and a powerful nationwide digital presence, the campaign demonstrates the Fund’s unwavering commitment to standing by professionals in need throughout the entertainment the industry, across roles and circumstances.