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Over the course of 4 months, teams will co-design a PSA campaign that will live on the streets of NYC amplifying critical information and resources. Every month teams meet in person and focus on a different phase of campaign development. Each session builds off of the last and includes guidance from skilled professionals in the nonprofit, creative, and/or advertising sectors.
Sessions are composed of a 30-minute learning lab guided by a presentation from a skilled professional, followed by a breakout into 60-minute working sessions, to take action. Teams meet over Zoom between in-person sessions.
🎯 1: Vision + Goals
Understanding the function of a PSA and aligning on a shared vision for each team’s campaign.
🔎 2: Audience
Taking a strategic, community-centered approach to understanding the campaign target audience.
💬 3: Messaging
Identifying messengers and storylines that most effectively reach the target audience.
🖍️ 4: Design + Media Plan
Exploring creative concepts rooted in campaign research and media strategy.
🌐 5: Distribution
Clarifying the resources required for campaign distribution and success.
🛠️ 6: Refinement
Clarifying the resources required for campaign distribution and success.
🏆 Pitch Day: Final Presentations
Presenting an innovative campaign strategy to media firms, organizational stakeholders, and foundations.
The beauty of Co-Lab is that there really is no limit to what can be created. Your focus will be guiding nonprofits in the development of a PSA campaign which could encompass anything from a series of social media videos, to a microsite, to an AR-activated poster series.
Even if you don’t have a specialized “hard skill”, every team needs strong communication, empathic leadership, brutal honesty, out-of-the-box thinking, and organization. Teams that do the best are the ones who understand their strengths, delegate, and empower everyone's individual strengths.
**FOR WPP EMPLOYEES NATIONWIDE ONLY**
(Remote participation available)
Co-Lab was designed to help nonprofits from all focus areas develop their mission into innovative, PSA campaigns. Imagine a group of like-minded, creative, hard-working humans collaborating with you to clarify your vision and develop a bespoke advertising campaign strategy. Co-Lab enables you to acquire the expertise you need without having to pay out of your organization’s budget.
Participants will receive mentorship, resources, donated media, and personalized support throughout the program. Each nonprofit team will have a group of volunteers and a skilled artist to bring their PSA campaign to life.
The Co-Lab offers designers a unique platform to channel their creativity into purpose-driven work. Here, your creative vision meets social impact, as you collaborate with nonprofits to transform their missions into compelling PSA campaigns. Your work will be at the forefront of a campaign that has the potential to spark change and inspire action.
We’re looking for independent artists who can think critically, push boundaries, and bring fresh perspectives to the table. Your art could be the key to unlocking new ways for nonprofits to connect with their audiences and drive their missions forward.
