F.Y. Eye partnered with the Fair Chance for Housing coalition to launch a public education campaign ensuring widespread awareness of the new law. Our creative approach prioritized a bold visual identity, using striking colors and typography designed to capture attention and clearly communicate key information. The messaging strategy was accessible, clear, and empathetic, emphasizing the law’s ability to provide "more new beginnings" for more people. Overall, the campaign was rooted in community engagement, ensuring that the outreach effectively reached impacted communities through trusted local organizations and public spaces.

F.Y. Eye leveraged several strategic media placements to maximize reach. Over two months, PSAs were displayed on bus side ads across Brooklyn, Queens, and the Bronx. Bus shelters in Upper Manhattan and Downtown Brooklyn added further visibility, as well as placement on F.Y. Eye’s PSA Network of screens at nonprofit public spaces. A digital toolkit was provided to coalition partners for online amplification, while posters and foldable informational zines were printed and distributed to community organizations, providing accessible, on-the-ground outreach.