F.Y. Eye worked alongside ideas42, a nonprofit, nonpartisan behavioral design firm, to develop and implement designs for VoterCast, a new online platform that arms election officials around the nation with a seamless, accessible way to create tailored communication materials. Leveraging research in civic engagement and behavioral science—the study of how people make decisions and act in the real world—VoterCast offers a diverse array of templated design assets, from posters and ads to social media posts, aimed at simplifying complex information and engaging voters. 

Over two years, F.Y. Eye brought designs to life for VoterCast, evolving from county-specific assets to a full library of designs encompassing four key identities to ensure adaptability to various language tones and visual cues for different audiences. During this period, ideas42 and F.Y. Eye collectively developed over 500 assets covering a wide range of topics, from voter registration deadlines and ballot tracking to election day notifications, providing extensive support for election jurisdictions.