Campaign
Healthy Decisions for Healthy Aging
Organization
FAIR Health
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About this PSA

FAIR Health launched the Healthy Decisions for Healthy Aging campaign, which was generously funded by The John A. Hartford Foundation, to empower older adults to actively engage in their healthcare planning and decision making. The campaign PSA directs older adults, family caregivers and healthcare providers to FAIRHealthOlderAdults.org, a free, national online resource that provides older adults with the clinical, financial and educational information they need to plan for a treatment, procedure or ongoing condition.

About the Organization

FAIR Health is a national, independent nonprofit organization dedicated to bringing transparency, integrity, reliability and accessibility to healthcare costs and insurance information. FAIR Health’s free, national, award-winning website, fairhealthconsumer.org, offers tools to help healthcare consumers understand and plan their medical and dental costs, as well as learn about topics such as insurance coverage, financial health literacy and shared decision making—the process in which patients, family caregivers and healthcare providers discuss and decide on treatment options together, balancing patient preference with clinical evidence.